We where approached by Antidote, a leading design agency in London, to develop a treatment for their client Sony.

Sony wanted to merge two of their key areas of expertise, the big idea? Creatology, a collision between creativity and technology.

We developed an idea based on two circles slowly meeting and interacting to create a new form, We wanted to go against the high tech, glossy, CG style and create something simple and pure, a sublime, understated way of communicating the Creatology idea.